6 Phrases to Write More Persuasive Copy

This is gonna be a bit weird, but just bear with me for a second. Imagine that you wake up one morning and you hear constant dinging on your phone. You pick up your phone and you see PayPal notifications one after another.

How did that feel? Great, right? Did you see those notifications on your phone? In your imagination, I bet you did. Now, this is what experienced marketers use. It is effective, because people often make decisions based on their mental imagery. That is what you can use to your advantage, to influence people through your copy.

I don’t know if you noticed, but I actually used this phrase at the beginning of this article. This one is also like our previous phase. Let’s work with an example, shall we?

Let me ask you a question. How would it feel if your crush proposed to you tomorrow? Nice, wouldn’t it? That can be more than a dream if you get the 10 attraction techniques which I will be teaching you today.

The very scenario of your crush proposing to you made you excited. You see, we don’t always make decisions based on logic or rational reasoning. Most of the time we make decisions based on our emotions. When you know how to hit a person’s emotional desire, you know how to persuade them.

Psychology researchers note that “emotions constitute potent and predictable drivers of decision making” (Annual Review of Psychology, January 3, 2015, Emotion and Decision Making). This is why emotional persuasion hits deeper and moves people quicker than pure reasoning.

Before we talk about this phrase, let me tell you something. You can learn how to build a successful online business. Just follow me.

You definitely noticed that I used the phrase. The specialty of this phrase is its mystery. When people hear it, they feel something unknown is about to be revealed. It triggers a sense of mystery that draws people closer and you can use that same psychological pull to keep your audience engaged.

You felt the pull right away. The phrase creates a moment of mystery that feels like a doorway to something new. Curiosity becomes the hook which keeps people reading. Behavioral research explains this effect through something called the information gap theory, which shows how people feel a strong urge to seek answers when they sense a gap between what they know and what they want to know (American Psychological Association, July 1994, The Psychology of Curiosity: A Review and Reinterpretation). This is why the phrase works so well. It opens the mind and pulls the reader closer.

The way I see it, you yourself have 2 options. You can make it to the end of this article, learn these phrases and become a master at copywriting. Or you could continue writing copy that sucks.

The crucial factor here is psychology. When you are telling your audience that they have 2 or 3 options, you are helping them narrow down their list of choices. You might have seen this on different sales pages, where you are told that you have 2 options: one is to stay where you are and do nothing and the other is to grab their product which promises the moon. You see, this is not about manipulation. It is about showing your users the better option and making it easier for them to choose that option by outlining the benefits, not just by promising the moon.

Read 6 Best Ways to Tell a Story and Sell Your Products for better learning of selling your products. You can also read Market Your Gig Like a Pro in 4 Simple Steps!.

Before we continue with this phrase, would you be open minded enough to drop a few claps for this story? It would mean a lot for sure.

Okay, that was not only a call to action, but also an example. Although, it would mean a lot to me if you did drop a few claps for this story.

Anyways, if I asked whether you are open minded enough to learn about these 6 phases, then most of you would answer yes. That is the same with everything else. No one wants to be called close minded, right? If said that you are close minded, you would, undoubtedly, get offended. But being called open minded does the exact opposite. It will make you feel good if someone told you that you are open minded. When you are writing copy, it is important to make sure that your audience feels good about themselves. Read 7 Reasons Why Blogs Die to learn how rigidity kills a great endeavor.

Let me ask you a question, what is your favorite color?

Alright, stop. Time is up. When I asked you about your favorite color, you probably thought about it and wanted to answer. Black? Blue? Red? Yellow? Green? Orange? Well, do feel free to let me know about your favorite colors here. 

But the important factor here is interaction. Humans love to interact and share their opinions and preferences. It makes them feel valued. That is exactly what you want to do through your copy. You want to make them valued. When you can do that, you will be a master copywriter.

Before we say goodbye to each other, let me know which phrases you use in your copy. I am curious to learn more about you. Well, that’s it. Remember, being a master copywriter is not about being manipulative. It is about making your audience feel valued and presenting their desired outcome to them.

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